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Coach Communications & Promotion

Creating content

Pierre Blache at La Castiglione Gallery, showing his analog photography print to students from Michelle Sullivan's course, Current Trends in Digital Communication at McGill

Pierre Blache at La Castiglione Gallery, showing his analog photography print to students from Michelle Sullivan's course, Current Trends in Digital Communication at McGill

Permission to write

It may sound counter-intuitive, but I believe there is not one thing that wouldn’t find some kind of audience, especially online, where people will search pretty much anything the human mind can think of – and then some – so don’t be shy, whatever you may be curious about and want to share, chances are that a hoard of people are interested in it. Also, writing about something you love will help keep you going, which brings us to the next point.

Regularity

You want to go at your own pace, keep writing a pleasant activity. Yet, to have any level of impact, a good strategy is to write/publish often and consistently. It doesn’t have to be every day or every week. Two or three times a year can be a good start. This way it may become a habit for some people to read you, get to know and appreciate your style of writing, and learn information you are sharing this way.

Motivations

What inspires you? What is it you want to transmit to readers? By getting a clear picture of your motivations, you can gain more assurance and keep going.

Purpose

Think of your writing/communicating as something useful, you’re providing some kind of service – what is that service? That purpose thing will also keep you going. Maybe at this point, you’re starting to get my point, that writing and gaining a audience is a long-term process, eventually even a lifelong thing.

Giving access

The very least that you are doing by writing, publishing and sharing, is organizing information and giving access to that information. Try and keep it simple so readers will actually get what they are looking for, or know it’s not there.

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